Hochschule Darmstadt - Fb Informatik

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Course:Entrepreneur- and Intrapreneurship
Attached to module:
Entrepreneur- und Intrapreneurship deutsch 41.5004
Module numbers:41.4986 [PVL 41.4987; Module 41.49860]
Study programme:Dualer Master 2013 - Katalog AS: Anwendungs- und systemorientierte Module
Dualer Master 2013 - Vertiefung WI: Wirtschaftsinformatik
JIM 2013 - Elective Catalogue J
Master 2013 - Katalog AS: Anwendungs- und systemorientierte Module
Master 2013 - Vertiefung WI: Wirtschaftsinformatik
JIM 2006 - Courses
Master 2006 - Katalog AS: Anwendungs- und systemorientierte Module
Master 2006 - Vertiefung WI: Wirtschaftsinformatik
MN Data Science 2016 - Katalog M-I_I: Allgemeine Wahlpflicht Informatik
Type of course:V+P = Lecture+Practical
Weekly hours:2+2
Credit Points:6
Exam:oral exam (Final presentation of the business plan)
Registering for examexplicitly and independent of booking
PVL (e.g. Practical):graded (Graded elaboration of 2 iterations of a business idea, business canvas and business model)
PVL percentage:70%
Frequency of offering:each year (lastly in WS 2015/2016)
Learning objectives:Product life cycles in IT are getting shorter, while business prospects for innovative and ‘Agile IT-entrepreneurs' are increasing. In order to be successful in this new business world, skills in Agile & Lean business development are required. On completion of this module students should:
  • be aware of the contemporary issues and potentials in entrepreneurship research and be able to apply them to the IT sector.
  • have a sound understanding of the concepts of Agile & Lean startup metho ds within the context of IT-related innovation, management and business model development.
  • can apply the techniques and skills which apply to the current approaches to successful business planning within the ICT (Information and Communication Technology) sector.
  • have demonstrated a practical (case study or real-world) application of the techniques and skills which apply to successful Agile & Lean business planning within the ICT (preferably Information and Communication Technology) sector.
  • understand, be able to develop and critically evaluate a business model canvas as an integral element of successful entrepreneurship
Content:Core ideas of Agile Business Development:
  • Importance of (agile & lean) entrepreneurship for the modern economy, i.e. with accelerated innovation and product life cycle rates
  • Support and subventions in European economy;
  • Entrepreneurship in the global economy
  • Management issues for Entrepreneurial Ventures
  • Management in start-up context; new venture growth;
  • Current trends in Intellectual property & licence types, new forms of collaboration and sharing knowledge
Methodology of Agile Business Development:
  • Customer centric development
    • Analysis and evaluation of customer segments and interests
    • Development of solution ideas and testing in target customer segments
  • Agile & Lean Business model design and implementation
    • Development and evaluation of business models through iterative and collaborative methods
    • Design patterns and mechanics of successful (agile) business models
  • Continuous testing at the market
    • Data driven verification of customer behaviour and business KPI‘s
    • Data driven and iteractive product and marketing decisions
  • Blank, S. and Dorf, B.: Startup Owner's Manual, K. S. Ranch 2010
  • Kubicek, H., Brückner, S.: Business Pläne für IT-basierte Geschäftsideen, dpunkt, 2010.
  • Maurya, A.: Running Lean, O'Reilly 2012
  • Ries, E.: Lean Startup, Portfolio Penguin 2011
  • Osterwalder, A.: Business Model Generation, Wiley 2010
  • Osterwalder, A.: Value Proposition Design, Wiley 2014
  • Popendieck, M., Popendieck, T.: Lean Software Development - An Agile Toolkit, Addison Wesley 2003.
Lecture style / Teaching aids:Seminaristic lecture with integrated exercises, presentations, housework (case study)
Responsibility:Urs Andelfinger
Released:WS 2015/2016
Professional competencies:
  • analytical, design and implementation competencies: medium
  • technological competencies: low (Some technological competencies will be acquired In the field of "market potential evaluation of new technologies". Some competencies for scientific work will be acquired in the field of conducting a structured business potential analysis.)
  • capability for scientific work: low
Interdisciplinary competencies:
  • project related competencies: medium
  • interdisciplinary expertise: basic technical and natural scientific competence, basic economic competence, basic juristic competence
  • social and self-competencies: analytical competence, judging competence, deciding competence, competence of knowledge acquisition, presentational, documentary, teaching and mentoring competence

[Fachbereich Informatik] [Hochschule Darmstadt]
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