| Course: | Entrepreneur- and Intrapreneurship |
| Attached to module: | Entrepreneur- und Intrapreneurship deutsch 41.5004 |
| Module numbers: | 41.4986 [PVL 41.4987; Module 41.49860] |
| Language: | english |
| Study programme: | Dualer Master 2013 - Katalog AS: Anwendungs- und systemorientierte Module
Dualer Master 2013 - Vertiefung WI: Wirtschaftsinformatik
JIM 2013 - Elective Catalogue J
Master 2013 - Katalog AS: Anwendungs- und systemorientierte Module
Master 2013 - Vertiefung WI: Wirtschaftsinformatik
JIM 2006 - Courses
Master 2006 - Katalog AS: Anwendungs- und systemorientierte Module
Master 2006 - Vertiefung WI: Wirtschaftsinformatik
MN Data Science 2016 - Katalog M-I_I: Allgemeine Wahlpflicht Informatik |
| Type of course: | V+P = Lecture+Practical |
| Weekly hours: | 2+2 |
| Credit Points: | 6 |
| Exam: | oral exam (Final presentation of the business plan) |
| Registering for exam | explicitly and independent of booking |
| PVL (e.g. Practical): | graded (Graded elaboration of 2 iterations of a business idea, business canvas and business model) |
| PVL percentage: | 70% |
| Frequency of offering: | each year (lastly in WS 2015/2016) |
| Learning objectives: | Product life cycles in IT are getting shorter, while business prospects for innovative and ‘Agile IT-entrepreneurs' are increasing. In order to be successful in this new business world, skills in Agile & Lean business development are required. On completion of this module students should:
- be aware of the contemporary issues and potentials in entrepreneurship research and be able to apply them to the IT sector.
- have a sound understanding of the concepts of Agile & Lean startup metho ds within the context of IT-related innovation, management and business model development.
- can apply the techniques and skills which apply to the current approaches to successful business planning within the ICT (Information and Communication Technology) sector.
- have demonstrated a practical (case study or real-world) application of the techniques and skills which apply to successful Agile & Lean business planning within the ICT (preferably Information and Communication Technology) sector.
- understand, be able to develop and critically evaluate a business model canvas as an integral element of successful entrepreneurship
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| Content: | Core ideas of Agile Business Development:
- Importance of (agile & lean) entrepreneurship for the modern economy, i.e. with accelerated innovation and product life cycle rates
- Support and subventions in European economy;
- Entrepreneurship in the global economy
- Management issues for Entrepreneurial Ventures
- Management in start-up context; new venture growth;
- Current trends in Intellectual property & licence types, new forms of collaboration and sharing knowledge
Methodology of Agile Business Development:
- Customer centric development
- Analysis and evaluation of customer segments and interests
- Development of solution ideas and testing in target customer segments
- Agile & Lean Business model design and implementation
- Development and evaluation of business models through iterative and collaborative methods
- Design patterns and mechanics of successful (agile) business models
- Continuous testing at the market
- Data driven verification of customer behaviour and business KPI‘s
- Data driven and iteractive product and marketing decisions
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| Literature: | - Blank, S. and Dorf, B.: Startup Owner's Manual, K. S. Ranch 2010
- Kubicek, H., Brückner, S.: Business Pläne für IT-basierte Geschäftsideen, dpunkt, 2010.
- Maurya, A.: Running Lean, O'Reilly 2012
- Ries, E.: Lean Startup, Portfolio Penguin 2011
- Osterwalder, A.: Business Model Generation, Wiley 2010
- Osterwalder, A.: Value Proposition Design, Wiley 2014
- Popendieck, M., Popendieck, T.: Lean Software Development - An Agile Toolkit, Addison Wesley 2003.
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| Lecture style / Teaching aids: | Seminaristic lecture with integrated exercises, presentations, housework (case study) |
| Responsibility: | Urs Andelfinger |
| Released: | WS 2015/2016 |
| Professional competencies: | - analytical, design and implementation competencies: medium
- technological competencies: low (Some technological competencies will be acquired In the field of "market potential evaluation of new technologies". Some competencies for scientific work will be acquired in the field of conducting a structured business potential analysis.)
- capability for scientific work: low
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| Interdisciplinary competencies: | - project related competencies: medium
- interdisciplinary expertise: basic technical and natural scientific competence, basic economic competence, basic juristic competence
- social and self-competencies: analytical competence, judging competence, deciding competence, competence of knowledge acquisition, presentational, documentary, teaching and mentoring competence
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